Your brand isn’t what you say.
It’s what your market remembers.
I build brands that stick, strategies that scale, and messaging that actually lands.
Proven Strategy.
Measurable Impact.
1.2M+ Users and Counting
Scaled a digital platform from 350K to 1.2M+ users through focused, data-led growth initiatives.
10x MRR Growth
Built and executed full-funnel strategies that moved the needle — not just the metrics.
Scaled from Zero to One
Built brands, audiences, and acquisition engines from the ground up. From blank slides to traction and funding, I know what it takes to get early-stage startups off the ground.
Global Visibility
Secured partnerships with major international firms, while earning press coverage across the UK, US, and Australia.
Messaging That Travels Well
Experienced in shaping brand narratives that resonate across borders. I adapt positioning, voice, and strategy to connect with the right audiences — whether in Stockholm, Sydney, or San Francisco.
US-based Edtech Startup
“I am pleased to recommend her to any marketing management position. She is a sincere, hardworking and intelligent person.”
Hong Kong-based Financial Consultancy
“Ainsley will be a tremendous Asset to any organization.”
Expertises
Thoughtful Strategy.
Precise Execution.
Brand Positioning & Strategy
Define your narrative. Clarify your value. I work with you to uncover the core of your brand — and ensure it resonates where it matters.
Growth Marketing
Performance meets brand. I design and lead integrated marketing efforts that balance efficiency with long-term value.
Go-to-Market Planning
Whether launching or relaunching, I help you enter the market with precision, confidence, and a clear path to traction.
Fractional CMO Support
For startups in motion. I step in as your strategic partner, guiding marketing direction, team structure, and brand evolution.
About Me
Experienced Marketing Leader Committed to Value, Innovation, and Social Justice
With over 10 years of experience leading marketing and brand strategy for global firms and high-growth startups, I specialize in helping early-stage companies find clarity, build traction, and scale with confidence. My work sits at the intersection of positioning, performance, and storytelling — grounded in strategy and driven by results.
From scaling a platform to 1.2 million users to driving 10x MRR growth, I’ve led campaigns, teams, and go-to-market strategies that move the needle where it counts: awareness, acquisition, and revenue.
My approach is informed by a global career and a deep academic foundation — including programs in Brand Management and Digital Strategy at UCLA, SEO at Stanford, Digital Analytics at UBC, and Executive Leadership at the University of Oxford’s Saïd Business School.
I bring a mix of analytical discipline, creative insight, and a strong belief in marketing as both a growth engine and a cultural force. That’s why my work also weaves in principles of equity, inclusion, and impact — because a brand’s reach means nothing without responsibility.
Let’s work together.
Interested in working together? Fill out some info and I will be in touch shortly.